Channel Rewards and Funds Management Software: Market Development

Engaged partners and predictable, optimized channel marketing returns

Create, monitor, control, and manage results-driven partner funding and rewards programs for optimal yields. Expect predictable returns on your channel investments with informed program choices, efficient fund management, and attractive rewards for increased partner engagement. E2open Rewards and Funds Management helps you drive partner participation, avoid wasted or underutilized funds, and build loyalty.

Partners either misuse or don’t use your funds

Significant spend shouldn’t bring low or uncertain benefits

With the growing importance of non-transactional partners, offering a variety of market development funds (MDF) and other funding and rewards options may be the best way to influence partner behavior. Yet funds often expire unused, or they’re requested at the last minute without a clear spending plan. Complicated, time-consuming funding processes put off partners. Rewards that don’t match a partner’s role and contribution won’t motivate that partner and often remain unclaimed. Consequently, companies have difficulty identifying effective activities and assessing the returns.

Drive results with programs that motivate partners

Inspire partners and achieve your goals. Develop, budget, monitor, and manage effective MDF and other funding programs and rewards of any complexity — all at scale for every partner.

Engage partners

Role-based access, personalized communication with partners, simple forms, convenient workflows, and automated reminders all make you easy to work with while increasing engagement.

Choose high-return programs

Visibility into the results of your funded activities helps you identify which programs work and which partners make a difference so you can fine-tune your budget allocations.

Influence local markets worldwide

You can quickly and easily adapt your global programs to local requirements and language expectations with some simple adjustments and straightforward software configuration steps.

Reduce administration costs

Run market, business, and partner development fund programs and use CO-OP funds, end-user cashbacks, individual rewards, and other types of funding activities on one platform with a full audit trail of the process.

Keep your preferred processes

Flexibility for business process configuration, the availability of varying workflows, support for accruals, and discretionary funding models all add ease and convenience in managing partner funds and rewards.

Predict budgets more accurately

Visibility into available funds and budget balances, simplicity in the partner engagement process, and automation help you improve budgeting by avoiding funds expirations, opportunity costs, and ineffective last-minute investments.

What is rewards and funds management?

Rewards and Funds Management (RFM) application is a software solution designed to streamline the allocation, distribution, tracking, and utilization of funds within a channel ecosystem, specifically to support marketing, promotional, and co-op activities conducted by channel partners. This application helps manufacturers and suppliers efficiently manage financial resources earmarked for joint marketing initiatives and incentive programs with their channel partners.

Testimonials

"The complexity of our business and operating our supply chain is increasing as we see significant growth and diversity of our business across the globe. We’re excited to partner with e2open to ensure we stay abreast of the ever-changing regulations, leverage global trade and compliance best practices and further the digital transformation of our supply chain. The new platform provides best-in class, time-critical compliance to improve our operations, allowing us to better serve our global customers."

Air France® Industries
Head of Customs and Trade Compliance
Air France® Industries KLM Engineering & Maintenance

"With the e2open system, processes that used to take a whole calendar year now happen in a matter of days."

Vinny Moscatello
Avon

"E2open compliance capabilities are very important for the Geodis Supply Chain Optimization compliance risk management program. The digital information is key to providing timely and accurate visibility, streamlining our compliance check processes, improving their efficiency and reliability. We’re now very well-positioned for the next wave of growth and ready to offer our customers more value than ever before."

Laurent Rosa
GEODIS

"The e2open capabilities through supplier collaboration have enabled Jabil to standardize and digitalize our forecast communication process for all suppliers, providing increased optionality for more efficient collaboration. This is undoubtedly providing us with a competitive advantage, ensuring we have near real time visibility into forecast status with our suppliers and helping us make more reliable commitments to our customers."

Alan Brown
Vice President of Supply Chain, Technology and Transformation
Jabil

"We consider e2open global trade software as a game changer. It has enabled us to gain in efficiency, follow the evolution of trade rules timely and accurately, and exploit the necessary free trade agreements. It enhanced our overall competitiveness."

Jean-Paul Verschoor
Origin Responsible Manager
Renault Group

Engaged partners and smart spending

Make your money count by running effective, results-driven MDF and other funding programs.